The roller coaster of Volkswagen, the Multivan sinks and the ID. BUZZ comes to a sudden stop after doing the hardest part
Problems continue at Volkswagen. The German brand has been forced to give vacation to its employees at the Hannover factory, where the Multivan and the ID. BUZZ are manufactured. A complicated situation after this second model has become a bestseller during the first half of the year.
Volkswagen does not know what stability is, and it is precisely what the German manufacturer needs as it faces significant ups and downs in the commercial race of some of its models. The giant has felt how one of its references in the minivan sector has been struggling during the summer months, while also suffering a significant setback after experiencing a tremendous rise in one of its most difficult-to-sell models.
The new generation of the Multivan has become a reference, so much so that the brand decided to invest more and equip the plug-in hybrid version with significant updates. A model that has always been highly respected as it is the basis of the traditional California, and which recently launched a special edition to celebrate the anniversary of its launch.
The ID. BUZZ wins over customers in the first half of 2025
But nothing is enough for customers to show interest in this new Multivan that has lost significant momentum and is at a minimum. As much as the ID. BUZZ which, despite having increased sales by 70% during the first half of the year, is now also struggling. The solution? Sending workers home from the Hannover factory for twelve days to regulate demand, according to a major German news outlet.
"A weakening," Volkswagen has described it, and a time that will be used to plan production again in light of these fluctuations in demand for the two models but, especially, in the electric market which is growing at a slower pace than expected.
Volkswagen loses momentum in key segments
Sources from the brand have indicated that "We expect markets to remain highly competitive in the coming months, while we constantly pursue our goal of strengthening market performance alongside our retail partners." In other words, promoting a boost in sales that have decreased in the first half of 2025, delivering 224,000 vehicles worldwide compared to 231,000 in the same period last year.
And this considering that the demand for the ID. Buzz increased by almost 70% compared to the first half of 2024. But, despite delivering fewer cars, Volkswagen has earned more from sales, with 8.7 billion euros compared to 8.1 billion the previous year.
