Xiaomi's Assault on the European Electric Car Market Begins in Germany
Xiaomi has established key facilities in Europe for its future electric cars. The brand that is dominating sales in faraway China with models like the Xiaomi SU7 is starting its entry into the European territory in Germany, where it has launched some very important facilities.
The entry of Xiaomi into the competitive European electric car market is something that generates equal parts excitement and concern. While sustainable mobility enthusiasts are eager to access the electric cars from Xiaomi that are dominating in faraway China, European manufacturers are on alert, closely monitoring every move of this young but already significant electric car brand.
For some time now, the brand has been finalizing details to start its commercial journey in old Europe as soon as possible. Months ago, we pointed out that Xiaomi had established a very important strategic alliance that brought it closer to the goal of starting the sale of electric cars in European territory. Time has passed, and now the company has taken another important step. Xiaomi's assault on the European market has begun. And it starts in Germany.
Xiaomi Establishes Key Facilities for Its Future Electric Cars in Germany
It is not just about establishing a network of dealerships, logistics, and suppliers; Xiaomi is determined to go further in its commitment to the European market. The facilities it has launched in neighboring Germany are a clear example. Xiaomi has inaugurated its first research and development center for electric cars outside of China in Munich. It is no coincidence that the first facilities of this type that the company opens outside of Chinese territory are located in Europe.
In the global offensive that Xiaomi is planning, Europe is the next step once a solid base has been created in China from which to continue growing. After the commercial successes achieved by the Xiaomi SU7 and the good reception of the new Xiaomi YU7, the brand seems ready to take the leap into the international arena. Europe is the first foreign market where it will try its luck.
The facilities that Xiaomi has established in Munich will employ around fifty workers. A workforce that, according to local reports, will be expanded soon. This center will be dedicated to different key areas such as proyects for high-performance vehicles, the development of new technologies for electric vehicles, and innovation in design.
Xiaomi Will Enter the European Electric Car Market in 2027
This center will not only be used to carry out new developments; it also aims to adapt the company's products to local demands. For example, adjusting the range and engines of the electric cars from Xiaomi that are already available in China and will soon arrive in Europe. If everything goes as planned, Xiaomi will start selling its electric cars in Europe at some point in 2027.
* This news is an AI translation of the original content. Motenic.com is part of Motor.es.