Apple CarPlay is faltering, BMW reveals what no one wanted to acknowledge
Apple is starting to face serious problems. The new CarPlay Ultra is not attracting the attention of manufacturers, who do not see it as a significant technological advancement, but worse is what they think at BMW. The Bavarians would currently remove this system from all their cars, as well as from the competition's.
Aston Martin had the exclusive to debut what was supposed to be the most advanced version of the connectivity system from the bitten apple. The British got equipment, for which it is unknown how much they paid the giant of mobile devices. A CarPlay that is not convincing either luxury brands or other more mainstream ones.
Those who thought this version of CarPlay would win over brands must feel very disappointed, because technology lovers will not be able to bring the screen of their iPhones to the touchscreen of multimedia systems, nor completely change the appearance of functions like the automatic climate control or the instrument cluster. Not only is a large number of brands unwilling to grant so many control permissions to Apple, but BMW has gone much further.
BMW knows if its customers do not use CarPlay or other systems
The Munich brand has confirmed that its customers do not use Apple's navigation or that of the competition, as can be seen in data from more than ten million cars from the manufacturer, which leaves absolutely no doubt about the statements from the responsible companies that claim people say they drive everywhere and use CarPlay - this is how it works - for online navigation.
"I assure you that it is not true," they say from BMW after observing customer behavior patterns, adding that "We can see what our customers do, what type of controls they use, and under what driving conditions they use them. People continue to connect their phones with CarPlay, but only for specific use cases." For example, the most famous messaging system.
Apple and company have a tough road ahead with BMW in the future
Just for that, BMW would abruptly end its collaboration with CarPlay, although to be honest, one could almost say they have already done so. The new panoramic information system debuted by the iX3, which will extend to all new Neue Klasse, will not work with Google Maps or Waze, nor when connected to CarPlay. And not because BMW decided so, but because Apple did not want to.
It is clear that this move will lead more customers to decide to use the car's navigation system, the Neue Klasse, smarter than ever, and what could be the beginning of the end of CarPlay in the models of the German brand. Because, assuming BMW's data is correct, and there are no indications to doubt it, it could weigh heavily in a long-term decision, joining Rivian and Tesla, who have done away with compatibility with CarPlay and Android Auto…
