Stellantis cancels the Jeep Gladiator 4xe in its retreat from the electrified pick-up market
Stellantis accelerates its withdrawal from the electrified pick-up market following its latest and radical decision. The Jeep Gladiator 4xe has been canceled. Ultimately, the Jeep pick-up will not have a plug-in hybrid (PHEV) variant. This decision comes shortly after the RAM 1500 electric has been put on hold.
It has been two years since the Jeep Gladiator left Europe. The legendary and historic off-road brand decided to end the marketing of this pick-up in European territory for several reasons. Among them, not meeting sales targets. When you add to this the strict European emissions regulations, Jeep had no choice but to withdraw this model from our market.
Although things have not gone well for the Gladiator in this part of the world, the situation is different beyond our borders. In North America, and more specifically in the United States, it is still available. And the truth is that Jeep had very ambitious plans for this model. Almost a year after announcing its departure from Europe, it was made public that the Gladiator would embrace electrification. A process of electrification that will ultimately not take place.
The Jeep Gladiator 4xe plug-in hybrid is canceled
There will be no plug-in hybrid (PHEV) version of the Gladiator. Stellantis has canceled the Jeep Gladiator 4xe. According to information accessed by Autonews, the manufacturer has sent an internal letter to its suppliers confirming that the project has been canceled. Although its launch was just around the corner, Stellantis indicates that the cancellation of the project is immediate and that all related activities and agreements will be concluded.
Considering that the Jeep Wrangler does have a plug-in hybrid variant and that the Gladiator directly stems from that 4x4, it was taken for granted that sooner or later this pick-up would follow in the footsteps of the iconic off-roader. Additionally, it is worth noting that there is also another PHEV vehicle available in the Jeep range. The Jeep Grand Cherokee.
Antonio Filosa himself, new CEO of Stellantis, announced in 2024 when he was still CEO of Jeep that the Gladiator 4xe would arrive in 2025. A company spokesperson commented the following due to all the uproar that has been created: "The Jeep brand has already begun reinvesting funds to ensure the long-term growth of the Jeep Gladiator and will soon incorporate even more factory features requested by customers, customization options, and additional engine options."
Video comparison of the Jeep Gladiator with the Ford Ranger Raptor
Jeep Gladiator sales in free fall
Jeep launched the Gladiator in 2019. In 2021, Gladiator sales in the United States (its main market) reached their peak with 89,712 units. A sales volume that has practically halved. This model closed 2024 with 42,123 units delivered respectively.
The cancellation of the Gladiator 4xe is the latest in a series of decisions made by Stellantis's leadership regarding projects related to electrified mobility. Another example is the freezing of the electric RAM 1500 whose marketing has been paused pending genuine interest in plug-in pick-ups.
* This news is an AI translation of the original content. Motenic.com is part of Motor.es.